CNBC’s sophisticated business and investor audience demands the financial news, real-time market data and analysis they care about when and where they want it, across multiple platforms. The Google TV platform allows the opportunity to provide our audience with a personalized experience directly on the TV screen.
The CNBC Real-Time App not only gives users access to real-time stock quotes – before, during and after market hours, directly from both the New York Stock Exchange and NASDAQ Marketplace, but also uniquely allows them to personalize stock watch lists and view related news clips on their stocks.
This past Friday, for example, CNBC Real-Time App users were able to decide if they wanted to double-down or take a pass on Zynga’s highly anticipated IPO. They could keep track of ZNGA’s moment by moment moves whether using the App, GTV’s built-in Chrome browser to access CNBC.com or, with one click, watch live CNBC programming.
For investors not focused on the latest IPO, CNBC Real-Time App users could watch on demand CNBC's editors picks for the most important news videos of the day.
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